Product designer with a master's in service design from Savannah College of Arts and Design (SCAD), designed and launched products for McKinsey & Co, Deloitte Consulting, Planet Superheroes, Fractal Ink Consultancy, and Lollypop Design Studio.
Led the research, product design, and marketing strategy for this digital platform, potentially reducing average recruitment process time by 30% and increasing the application-to-hire ratio by 15%.
Led the research, product design, and marketing strategy for this project, potentially reducing anxiety and helping Gen Z or new drivers in the U.S. become confident drivers.
Spearheaded design of a new audio/video diagnostic tool for virtual events, resulting in increasing event attendance by 10% by working with the product managers, data analysts and engineers in an agile environment
Spearheaded the redesign of the e-commerce site as sole designer, achieving 52.58% revenue increase through comprehensive research, strategic planning, iterative design, and cross-team collaboration.
Led the redesign of Saudi Telecom Company's (stc) internal Customer Experience Index dashboard, improving visibility and decision-making across business verticals.
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Led the end-to-end service design process from research, ideation, and conceptualization, potentially increasing customer satisfaction scores by 90% through a mobile app concept and a potentially 66% increase in customer satisfaction scores for an in-car voice assistant concept.
Coming soon →A service restructuring intervention to increase visitor satisfaction at Disney Theme Parks, via the MagicBand+ to cultivate greater brand loyalty.
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2021Redesigned the SIMAH Saudi Arabia Credit Bureau's Molim mobile app (serving 17M+ users) in a cross-functional team of 5. The redesign resulted in 500K+ downloads, achieving ratings of 4.3 stars on Google Play and 4.1 stars on the App Store, while improving overall customer satisfaction scores.
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